When customers visit a retail store, there is a great opportunity to enforce the brand of the retailer. This opportunity can be taken in many ways, one way is as simple as having name badges on shop attendants.
There is no question name badges improve brand awareness. They first create an association between the brand and a person. This personability is a key to the ever important authenticity of a brand.
If shop attendants offer great service, this association can be made. Customers implicitly understand that the brand means great service. That same service in that same shop, but without the name badge means the association is not quite as strong.
It is also easier for shop attendants to provide great service when there is a name badge. It is a simple link, but it improves the relationship between the customer and the attendant. It does so simply by, once again, reinforcing the idea that the attendant is a person too, and that personability is an important part of service.
There are many components of great brand management. Some of them happen through marketing, but others happen through simple personal interaction. For retailers looking to capitalise on the brand awareness available through this interaction, a great place to start is with name badges. They are simple, effective and accepted ways of ensuring a connection with the customer.